Companies spend billions of dollars each year on advertising, product packaging, and marketing campaigns to promote, establish, and reinforce their brand image. However the barcode label, as a purveyor of brand that navigates products through the supply chain, is often overlooked, if not outright ignored.
In working closely with thousands of global companies, Loftware has seen this heightened focus on enterprise labeling as a means to improve customer responsiveness and overall satisfaction. In a series of recent, in-depth interviews, Loftware garnered further insight on this trend from global companies representing a wide range of industries.
GHS and Regulatory Labeling Challenges in the New Era 
In 2011, the world experienced a half percent drop in global GDP (Gross Domestic Product) as a direct result of the catastrophic Japanese earthquake and tsunami. This single event profoundly impacted business continuity, interrupted the supply chains of countless global organizations and resulted in billions of dollars in business losses.
