Many people think barcodes are pretty homely. Packaging design professionals, in particular, often  don’t like dealing with an element that has to be there, like it or not, whether it adds or detracts from the overall look and feel of their product packaging and brand presentation. But according to this item, in Japan, some creative types are helping their customers overcome their disdain for barcode design limitations. Check out the link to see what’s possible.

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