The newly announced GS1 Canada Product Recall service has been mentioned here previously, but not to the comprehensive depth you’ll find in this report by Steve Banker writing for Logistics Viewpoints. He provides answers to these following questions: Who are the players? What are the benefits? Hoes does this work? What does it cost?
Saying that he found the first presentation of this new service a little hard to grasp, in this post he wants to set the record straight:
It is important to also stress what this service is not. I certainly got confused the first time the service was presented to me. From a system’s perspective, recalls rely heavily on databases that contain genealogical and traceability product data. This is not a database platform. It is a messaging and authentication platform… Further, this service was never intended to be an end-to-end supply chain traceability solution. It is aimed at improving one part of the total recall process—i.e., the recall communication process. It complements existing manufacturer and retailer recall processes, not replace them.