The headline on this Wall Street Journal article not only says it all, but validates the emerging markets focus we’ve been featuring here for months.
The headline is: Kraft Covets Cadbury’s Place in Emerging Markets. This trend has been of interest to us for two primary reasons: with developed nation economies stalled or in a tailspin, emerging market nations have been still growing (China’s version of the global recession is to grow at only 8% a year); and two, any company seriously contemplating entry in emerging markets these days had better be prepared for global product marking standards. GS1 labeling compliance issues at the forefront of supply chain news and events currently defining global commerce. No GS1 label: no go.
The full Kraft/Cadbury story is available to subscribers only. But you get a good sense of what is sweetening the deal for Kraft by these sentences: Cadbury’s hold on consumers in India and other emerging markets was a factor in Kraft’s $16.8 billion takeover offer for the U.K. candy maker. A successful bid would boost Kraft’s presence in two fast-growing parts of the global confectionery market…
GHS and Regulatory Labeling Challenges in the New Era 
