Viet Nam News may be a rather unusual source of information, but featured here in this article is Tan Lam Chuan, general director of the US-based DuPont for Viet Nam. Much of the piece is about DuPont’s efforts to reduce greenhouse gas emissions and lower their consumption of water. But a segment of it includes Mr. Chuan’s view of DuPont’s emerging market growth strategy and its success to date in these regions. In his quote he makes reference to ASEAN which is the Association of Southeast Asian Nations. It was established in 1967 in Bangkok by five original member countries: Indonesia, Malaysia, Philippines, Singapore, and Thailand.  Brunei Darussalam joined in 1984, Vietnam in 1995, Lao PDR and Myanmar in 1997, and Cambodia in 1999:

“The emerging markets are our important growth platform. Last year ASEAN was the strongest growth region in the Asia-Pacific, and Viet Nam had the highest growth rate in ASEAN. Viet Nam, together with other Southeast Asian nations, will be our main emerging market. In Viet Nam, we have products for crop protection, packaging, industrial polymers, coating and colours technologies… Right now, we continue to improve our infrastructure, increase training and improve our financial system so that we will be in the strong position to capture growth when the global economy recovers.”