You may see this at first as just a local US story since this sector-specific traceability implementation guide for fruits and vegetables has been issued by GS1 US. But they were joined in this effort by the International Federation for Produce Standards and therein lies the most important part of this story.
The participation of the International Federation for Produce Standards has to obliterate any remaining doubts that GS1 may not achieve its mission of being the #1 global product marking standard. Why? Because look at who belongs to this organization and where they are based:
The International Federation for Produce Standards is a coalition of global industry groups including the Asociacion de Exportadores de Chile, the Chilean Fresh Fruit Association, the Canadian Produce Marketing Association, the United Kingdom based Fresh Produce Consortium, Horticulture Australia Ltd, the Norway-based Norges Fruktog Gronnsaksgrossister Forbund, the U.S.-based Produce Marketing Association and New Zealand-based United Fresh.
Clearly, US-based growers of fruit and vegetables eyeing export opportunities — as well as domestic market share — must realize by now that GS1 compliance is becoming a very important part of doing business.