You may want to ‘Join the Movement,’ as the soda slogan goes, upon hearing this news from PepsiCo. It is investing another billion dollars in Russia, bringing to $4 billion the value of its total stake in that emerging market. The company says this latest spend is part of a long term plan to invest in emerging markets and they’re not kidding. Pepsi introduced itself to Russia 50 years ago.
But Russia isn’t the only country on Pepsi’s emerging market strategy map. At this link you can also read about their recent one billion dollar investment in China.