Meeting last week at the Massachusetts Institute of Technology (MIT), the GS1 MobileCom Work Group entertained the advice and feeedback of Alexander Muse. Mr. Muse is a co-founder of a company called Big in Japan. Described in this news release as a Dallas-based idea factory for mobile applications, Big in Japan developed a mobile application called ShopSavvy that lets people comparison shop by scanning product barcodes using a Google Android phone’s built-in camera.
I’d love to share with you the content of the advice and feedback provided by Mr. Muse to the GS1 Work Group but that level of detail isn’t provided in the PR. If anyone reading this was in that meeting last week at MIT and can share some of what transpired, your comments are welcome here. All we have to date is this:
“GS1 manages the most widely used supply chain standards system in the world, including the international standards for barcodes,” said Muse. “I was honored to share what Big in Japan has learned and to offer recommendations to the GS1 MobileCom Work Group, including representatives of Fortune 100 retailers and consumer products companies.”