I saw a poll the other day in which some reputable group estimated the President’s current popularity within a plus or minus 3% range from a sampling of about 3,000 people. My point is, a handful of respondents, carefully selected, can project much with accuracy. But now suppose you polled every youthful Japanese mobile phone user and you learned that 83 out of every 100 of them snap QR codes with their cellphones? Could that finding be extrapolated to occur at some point throughout the rest of the world?
The 83% number comes from this item called ‘Real time branding’ by Janet Parkinson. Admittedly, the stat is not attributed to a source. But even if it is a bit off, can anyone still assume QR codes won’t win the hearts and minds of youthful people everywhere? I ask, of course, because the debate goes on, with specific reference to North America where uptake seems to have been lukewarm. Are we, as a nation, suffering from the Not Invented Here (NIH) syndrome?
By the way, Ms. Parkinson’s branding article is an interesting read in and of itself. It includes information about Online Reputation Management (ORM) systems and strategies and features an example or two of QR codes used in creative ways to build brand interest and loyalty.