I’m thinking MedAssets may have been a supporter of GS1 long before issuing a news release about it became the vogue thing to do? That would explain the headline on this announcement: MedAssets Reaffirms Commitment to GS1 Healthcare Standards with Educational Seminar.

What is most interesting to me about this news is not that the educational component of MedAssets’  recent annual summit was led by John Roberts, Director of GS1 Healthcare US, although that’s impressive. And it is not that the Summit drew more than 3,000 attendees from hospitals, IDNs, surgery centers, long-term care centers and other non-acute providers in addition to healthcare vendors. However, that’s impressive, too.

What is most interesting to me is that while many recent GS1 endorsements are coming from healthcare providers and related institutions like GPOs, MedAssets is in the spend management and revenue cycle solutions business working with more than 125 health systems, 3,300 hospitals and 30,000 non-acute care healthcare providers control costs while improving margins and cash flow. In other words, many people are saying that working with GS1 is good for your health. But now there’s a group that’s saying GS1 is good for the industry’s financial well-being, too.