From Toronto yesterday (December 11) over Newswire came a press release about an upcoming January 28th, 2009, event called “Privacy by Design” being organized and sponsored by Ontario’s Information and Privacy Commissioner Dr. Ann Cavoukian.

From the news release: Privacy by Design is a term the Commissioner coined in the ’90s when she began her campaign to enlist the support of technology companies to protect privacy, rather than encroach upon it.

So far, so good, right? After all, who is against privacy? But when most people think about this, I’m assuming they’re thinking personal privacy. When it comes to business these days, aren’t most people are in favor of more transparency and less privacy or secrecy, especially when it comes to consumer and medical products and devices?

But you’ll never guess who is presenting their latest innovations in privacy-enhancing technologies at this event along with eight other companies including IBM, HP, Sun and Microsoft. Yup, GS1!