“…a formidable weapon in the food safety battle.” That’s a quote from David Orgel, Editor-in-Chief of Supermarket News. What is he talking about?

Next month the produce industry will converge on Orlando for the Produce Marketing Association’s annual Fresh Summit International Convention & Exposition…The PMA’s Produce Traceability Initiative, a joint project with United Fresh Produce Association and the Canadian Produce Marketing Association… has finalized a timeline for implementation of uniform traceability standards using GS1 prefixes and Global Trade Identification Numbers. This will provide a formidable weapon in the food safety battle.

Here’s the column by Mr. Orgel in its entirety which you’ll want to read if you want to know more about why traceability, especially at the early stages of a crisis, isn’t easy… but they’re working on it.

At long last it is nice to see the trades getting focused on GS1.