Meet Erin Hodges. Proving that we all often end up doing things we didn’t start out to do, Ms. Hodges admits in her ‘About Me’ section of her blog, called barcode.com, the following: I recently graduated with a degree in Marketing, but I became interested in ADC after interning for a data capture technology company last summer.
I like her blog and recommend it to anyone seeking another voice of reason when it comes to barcodes and data capture. As for GS1 Databar, Ms. Hodges isolates 6 key advantages of the new approach:
Basically, GS1 Databar promises more data in less space, making it a “super barcode” symbology that provides:
Traceability
Shrink Control
Supplier identification and category management in fresh foods
Product management
Ability to barcode hard-to-mark products
Ability to provide more consumer information on packaging due to additional space
You can access her blog directly at this link.
GHS and Regulatory Labeling Challenges in the New Era 
