If momentum in the marketplace for a new idea implies goodness, GS1 is a very good, very timely idea. Here, courtesy of LogisticsManager.com, and just published within the past couple of hours, is news of GS1′s global growth and adoption rate over just the past 12 months. It is nothing short of phenomenal.
In short, they’re reporting that their Global Registry doubled in size and now contains two million registered items; they are anticipating the certifcation of six new data pools; they say over 10,000 leading retailers and suppliers have made GDSN “a cornerstone of their successful electronic business practice…” They added more registered items this year than in the previous three years combined.
If you have time to scan the story, I’d like to draw your attention to the fact that it quotes Milan Turk of Proctor & Gamble who also happens to be Chairman of the GS1 GDSN Board of Directors. Why is this important? Because it is a very clear sign to me at least that among C-Level executives, and especially among those who prosper on the basis of supply chain velocity and agility, a global standard for data synchronization is increasingly being seen as an essential element of competitive and strategic survival.